Customers have started to expect the same levels of online performance from small businesses as they do from enterprises. Everything from application to network performance, even DNS resolution times are all being held to the same standard as tech giants, like Google. If you can’t meet these standards, then the Twittersphere will explode, your brand could be damaged, and you could be losing revenue… all because you can’t be Google.
Everyone wants to point the finger at the millennials. The demand generation who expects every business, no matter the size or scale, to have a responsive website, mobile app, social media presence, and everything must load within two seconds or less, or else you’ll have to deal with a scathing Yelp review.
But you’d be wrong to assume it’s their fault. Nearly every generation has become accustomed these demands, to the point where they have become standards for all online businesses. While some demands may seem outlandish, we are only going to focus on the critical ones that apply to all industries and businesses.
If you are a modern business, then you need to make sure your content is readily accessible and loads quickly regardless of a customer’s location or device.
How are small businesses supposed to maintain stride with these performance metrics? Most companies don’t have the resources, connections, or know-how to engineer the same performance as enterprise organizations. Let alone the time to stay on top of Internet trends, vulnerabilities, and regulations.
The ITO (Internet Traffic Optimization) industry strives to bridge the gap by using cloud technology to help companies of all sizes achieve the same performance goals as enterprises. ITO uses cloud-hosted management platforms to give small businesses the same global infrastructure as a tech giant, without the tech giant price tag.
Recent studies have shown that migrating to the cloud can and will save your organization money, no matter how large or small your network needs are.
These networks use Anycast technology, which is hosted in the cloud, self-healing, and highly redundant. Anycast networks are able to authoritatively represent a domain’s name servers at multiple points of presence. That means your domain’s DNS information is hosted at dozens of locations around the world, on multiple name servers at any given time. This dramatically reduces the time it takes for clients to resolve your domain because your DNS information is hosted locally. It’s simple physics, the closer you are to your end-users, the faster your site will load.
Now mom and pop’s can take advantage of multi-million dollar networks with infrastructure at dozens of different critical peering hubs around the world.
But speed is only one of many benefits that small businesses gain when implementing an ITO solution. DNS management has dramatically evolved through the migration to cloud-hosted networks, but more importantly through the availability of big data. The cloud has made big data faster, affordable, and is able to be updated in real-time. Now, you can use big data analytics to influence routing decisions in real time. You can gather critical insights about your end-users’ routing patterns and behaviors and make intelligent routing decisions customized on a per user basis.
If you want to learn more about how to implement an ITO solution and moving to the cloud, you can download our eBook for free here.